Graphic Design and Art Direction for Board Games
Expert graphic design, art direction, and collaborative creativity
Jovial Graphics specializes in providing comprehensive graphic design services tailored specifically for board games. Games don’t just need to look great and express their theme - they need to communicate their mechanics and inform their players, all within the demanding constraints of a print product. We help you navigate the visual challenges of these holistic products to produce clear, compelling, and fun works.
Our Process
Games need to deliver information to their players, so we start by learning what information we need to provide. We play every game we work on to get a player’s eye view of what needs to be expressed and what potential opportunities and pain points exist in the product. We create a catalog of your systems and concepts to ensure we understand the project as well as you do. You have access to our notes and drafts throughout the project to test yourself and ensure that our solutions work in the real world.
Your Design Partner
Every piece of a game works together to create the whole experience, and we look at components holistically to determine how best to execute your game’s goals. You don’t need to come with a solution already in hand - we’ll propose layouts, visual systems, and components as necessary to solve your game’s unique challenges. We work with you and your manufacturer to ensure that our work is cost-effective, accessibility-conscious, and market-appropriate.
What We Can Make
If it’s printed, we can help you make it. We’re especially fond of:
Card layouts
Game and player board layouts
Dual-layer boards
Packaging
Iconography
Rulebook layout (we can write your rulebook too!)
Tokens and punchboard layouts
Wooden tokens (meeples)
User-assembled components (punchboard trays, dice towers, etc)
Print and play files